Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Minnesota Twins
2019 Season
Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Jack Link's
Station Domination
Helzberg
Diamonds
The "Will You?" Ring
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
76
Jean and Gene's Awesome Adventure Road Trip:
Season 2
News

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

Agency News

Bush Brothers & Company Selects Carmichael Lynch as Lead Agency

Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.   “We selected Carmichael Lynch after a competitive RFP process […]

New Work

Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch

Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.   The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]

New Work

Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco

Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.   To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]

Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.   Marty Senn, managing partner and chief creative […]

New Work

Subaru Commits to Reforestation in New Spot

  Subaru and Carmichael Lynch launched a new commercial announcing a commitment to replant 500,000 new trees in areas recently devastated by California wildfires. In the new 60-second spot, devastating and dramatic footage of flames engulfing the West Coast shot by photojournalist Stuart Palley portray the chaos of the ecological catastrophe, and the associated dangers […]

Our Thinking

Rethinking Media Relations Today

This article, written by Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière, originally appeared in PR Week. Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again. PR practitioners need […]

New Work

Subaru Highlights ASPCA Partnership, Intros New Tagline

Carmichael Lynch and Subaru of America recently launched a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative.   The 30-second spot debuted on digital and cable TV and introduced the tagline, “Subaru: More Than a Car Company,” joining the signature “Love” tagline.   The commercial highlights Subaru’s years-long partnership with […]

Agency News

Along with agencies in Minneapolis and around the country, and in partnership with The BrandLab, Carmichael Lynch is committed to change

On May 25th, George Floyd was murdered on the streets of Minneapolis. There is no moving past that day, only moving forward – committed to change by doing more and doing better to build a more diverse, equitable and inclusive agency, industry, and city.   It starts by sharing our data. #committochange     We […]

Our Thinking

Pipelining Great Talent During Pandemic Times

By Grete Lavrenz, Carmichael Lynch Relate General Manager   How do we attract great new talent to the public relations industry during pandemic times and an economic downturn?   For those coming into the field, it’s forced a new kind of resilience. When many summer internships and jobs were put on hold because of changes […]