Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Xcel Energy
Energy is Everything
Love. It's what makes a Subaru, a Subaru.
Minnesota Twins
Mall Ball
Amstel Light
In the Rough with
Phil Mickelson
Minnesota Twins
2019 Season
The "Will You?" Ring
Phillips 66
Live to the Full

New Work

Bush’s® Partners with Josh Groban to Create “Bean Song”

Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can. The song drops at the same […]

Agency News

PRWeek’s Women to Watch 2021: Régine Labossière

Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière has been nominated as one of PRWeek’s 2021 Women to Watch.   This year’s list honors 23 communication leaders representing best-of-class agencies and companies. PRWeek’s Women to Watch will be celebrated at a virtual event held on June 10, 2021.   “Stints at daily newspapers helped […]

Agency News

Ad Age Names Carmichael Lynch a 2021 Best Place to Work

For the third year in a row, Carmichael Lynch has been named one of Ad Age’s Best Places to Work for 2021.    The annual list honors a group of companies that figured out how to get the job done in a year when the only place to work may have been the dining room table. […]

Agency News

Carmichael Lynch Relate Named a Finalist for Five Silver Anvil Awards

Carmichael Lynch Relate was named a finalist for five 2021 Silver Anvil Awards for its work with FightCovid MN and Post Consumer Brands.   The Public Relations Society of America (PRSA) Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds of entries submitted, only […]

New Work

To Make Ads Connect in COVID Era, Minnesota Agencies Go for Jugular

  This article, written by Dee DePass, originally appeared in the Star Tribune.    Seventeen hospital operators including M Health Fairview, North Memorial and HealthPartners launched a TV commercial on Monday showing nurses tending to dying patients with the sound of breathing and beeping monitors in the background.   A nurse looks into the camera […]

Agency News

Carmichael Lynch Wins Media Plan of the Year Award

Carmichael Lynch took home Adweek’s 2020 Media Plan of the Year award for its National #MakeADogsDay campaign for Subaru in the Best Cause Marketing Category. Adweek’s annual Media Plan of the Year Awards celebrate the year’s most creative media plans and executions from around the globe.   Subaru’s partnership with the ASPCA dates back to 2008, […]

Agency News

Subaru and Carmichael Lynch win Second Sustained Success Effie

Carmichael Lynch’s 11-year partnership with Subaru of America won Gold in the Sustained Success category of the 2020 North American Effie Awards. This is the second time Subaru has won the distinction — making it the only automotive company to do so.   The Sustained Success Effie is awarded to communications efforts that have experienced […]

Our Thinking

PRWeek’s Femme Forward: Beth Garcia of Carmichael Lynch Relate

This article, written by Carmichael Lynch Relate Executive Vice President Beth Garcia, originally appeared in PRWeek.   The extreme burden of the pandemic has taken its toll on us all.   However, in the day to day we’re learning that working moms have been stretched more than most.   For me, mom of three girls […]

Agency News

Meet Minneapolis & Carmichael Lynch Win Adrian Award

Carmichael Lynch’s “We Need Us” campaign for Meet Minneapolis has won an HSMAI Adrian Award in the Recovery Strategies category.   The Adrian Awards celebrate excellence in hospitality advertising, digital marketing and public relations. The focus of this year’s awards was on Best Practices, Innovation and Community in categories related to work done in response […]

Our Thinking

Sorta Maybe Miss You: Confessions of an Introvert

This article was written by Erika Collins, Carmichael Lynch Senior Director of New Business.    Over the past year, we’ve all read articles about how much introverts love the new work-from-home situation brought on by the coronacoaster debacle. Cute headlines like “For Introverts, Quarantine Can Be a Liberation” probably make you think that introverts are […]


Carmichael Lynch Celebrates Black History Month

In effort to continue empowering its entire network of employees, clients, business and community partners in fostering Equity in Advertising, Carmichael Lynch is hosting a fireside chat with media trailblazer Amy DuBois Barnett, SVP and General Manager of BET Digital Thursday, February 25.   The event will center the role of advertising and media in […]

New Work

Caribou Coffee Brings the Magic to 2020 Holiday Season

Carmichael Lynch recently launched Holiday 2020 work for Caribou Coffee. It’s a design-forward creative campaign that brings a dose of energy and positivity after a year that has been anything but merry and bright. Primarily running on social and in-store, the work is bright, colorful and festive, reminding people to appreciate the little moments that […]