Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Xcel Energy
Energy is Everything
Subaru
Love. It's what makes a Subaru, a Subaru.
Minnesota Twins
Mall Ball
Amstel Light
In the Rough with
Phil Mickelson
Minnesota Twins
2019 Season
Helzberg
Diamonds
The "Will You?" Ring
Phillips 66
Live to the Full
OpenTable
V-Day PSA
News

New Work

Jean & Gene's Awesome Adventure Road Trip

Jean and Gene are back. The road is vast and there are still a great many stories to tell. And places to go. And Patagonia vests to buy.

Agency News

Twin Cities PR BIPOC Career Explorer Program Launches

Last fall, a cohort of Twin Cities communications agencies got together to talk about what additional actions we could take in addressing the racial inequities in our community and how we could work to change the make-up of the communications industry to better represent the world and the messages we put into it.   That […]

Agency News

Carmichael Lynch Wins Two Media Innovation Awards

Carmichael Lynch was honored for its work with Subaru and Red Baron at the 2021 AdFed Minnie Awards, which was announced during a virtual awards ceremony on Thursday.   The annual competition celebrates the most innovative media campaigns created by Minnesota agencies. Award submissions were judged by a panel of top media executive from across […]

Agency News

Carmichael Lynch Relate Wins Best of Show at Minnesota PRSA Classics Awards

Carmichael Lynch Relate won 11 awards for 6 different clients at the 43rd annual Minnesota Public Relations Society of America (PRSA) Classics Awards, including Best of Show recognition for work on behalf of Formica Corporation.   The awards won represented work in a variety of categories, including Social Content Series, Social Media Promotion, Creative PR […]

Our Thinking

Roll the Credits

This article was written by Julie Batliner, President of Carmichael Lynch.    Did you watch the 2021 Academy Awards on Sunday? I watched some of it and realized that despite being home and having the option to stream the films, I’d been so busy taking Teams meetings, making dinners, tutoring my kids, and refreshing my screen […]

Agency News

PRWeek Agency Business Report: Carmichael Lynch Relate

This article originally appeared in PRWeek.   Carmichael Lynch Relate’s revenue for 2020 was flat; a result that president Julie Batliner considers to be a success amid the pandemic.   “We adopted this theme of giving each other and our clients grace because everybody had different ups and downs, whether it be balancing parenthood, health […]

Agency News

Minneapolis firms reassure employees in wake of Daunte Wright death

This article, written by Sabrina Sanchez, originally appeared on PRWeek and Campaign US.   Minneapolis-based agencies are bringing in resources to care for their teams with sensitivity after a police-involved shooting resulted in the death of another unarmed Black man, this time in the nearby city of Brooklyn Center, Minnesota.   Daunte Wright, 20, was […]

New Work

Josh Groban Gives Beans a Musical Upgrade in Campaign for Bush's Beans

This article originally appeared in AdAge. Beans have long had a bad rap.   “Beans, beans, the musical fruit, the more you eat, the more you toot,” the song goes.   A line like that, however, isn’t exactly a selling point.   Enter Josh Groban. The popular crooner is now giving beans a musical upgrade, singing […]

New Work

Josh Groban Belts Out a Ballad for Bush's Baked Beans

This article originally appeared in Muse by Clio.   “When I was a little boy the kids could be so Mean! Mean! Mean! laughing at what was in my lunch pail: Beans! Beans! Beans! They’d yell about the musical fruit They’d say the more that I ate, the more I’d Toot! Toot! Toot! But I […]

New Work

Bush’s® Partners with Josh Groban to Create “Bean Song”

Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can. The song drops at the same […]

Agency News

PRWeek’s Women to Watch 2021: Régine Labossière

Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière has been nominated as one of PRWeek’s 2021 Women to Watch.   This year’s list honors 23 communication leaders representing best-of-class agencies and companies. PRWeek’s Women to Watch will be celebrated at a virtual event held on June 10, 2021.   “Stints at daily newspapers helped […]