2019 Season
Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Station Domination
The "Will You?" Ring
The Power of Possible
Live to the Full
A Proud Winter Tradition in Minnesota
Pulled from the Walls
#MeetAnOwner
Runnin' With Sasquatch
Jean and Gene's Awesome Adventure Road Trip:
Season 2
We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.
Agency News
Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work. This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development. Companies named to Ad Age’s Best Places to […]
Agency News
Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more. “We selected Carmichael Lynch after a competitive RFP process […]
New Work
Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch. The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]
New Work
Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset. The Glug Glug mix is Conoco’s take on […]
Agency News
Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]
New Work
Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050. To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]
Agency News
Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster. Marty Senn, managing partner and chief creative […]
New Work
Subaru and Carmichael Lynch launched a new commercial announcing a commitment to replant 500,000 new trees in areas recently devastated by California wildfires. In the new 60-second spot, devastating and dramatic footage of flames engulfing the West Coast shot by photojournalist Stuart Palley portray the chaos of the ecological catastrophe, and the associated dangers […]
Our Thinking
This article, written by Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière, originally appeared in PR Week. Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again. PR practitioners need […]
New Work
Carmichael Lynch and Subaru of America recently launched a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative. The 30-second spot debuted on digital and cable TV and introduced the tagline, “Subaru: More Than a Car Company,” joining the signature “Love” tagline. The commercial highlights Subaru’s years-long partnership with […]
Agency News
On May 25th, George Floyd was murdered on the streets of Minneapolis. There is no moving past that day, only moving forward – committed to change by doing more and doing better to build a more diverse, equitable and inclusive agency, industry, and city. It starts by sharing our data. #committochange We […]
Our Thinking
By Grete Lavrenz, Carmichael Lynch Relate General Manager How do we attract great new talent to the public relations industry during pandemic times and an economic downturn? For those coming into the field, it’s forced a new kind of resilience. When many summer internships and jobs were put on hold because of changes […]