2019 Season
Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Station Domination
The "Will You?" Ring
The Power of Possible
Live to the Full
A Proud Winter Tradition in Minnesota
Pulled from the Walls
#MeetAnOwner
Runnin' With Sasquatch
Jean and Gene's Awesome Adventure Road Trip:
Season 2
We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.
Agency News
Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search. Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]
Agency News
Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work. The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development. Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]
Agency News
Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]
Agency News
Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world. Phillips 66 owns three distinct regional gas […]
New Work
Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]
Agency News
Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]
Agency News
Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work. This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development. Companies named to Ad Age’s Best Places to […]
Agency News
Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more. “We selected Carmichael Lynch after a competitive RFP process […]
Agency News
Carmichael Lynch President Julie Batliner was recently a guest on PR Councils podcast “Agencies of the Future,” where she discussed the role of PR in an advertising agency. Julie also shares how the blurring of market disciplines can accelerate growth for clients and agencies alike. Julie also delves into learning to speak the language […]
Agency News
Carmichael Lynch’s National #MakeADogsDay launch for Subaru received two 2019 Twitter Awards — Best Purpose Driven Launch and Peoples Choice Award. The social media site revealed its list of best brand tweets on Dec. 10. Twitter teamed up with management consulting firm Bain & Company on a survey of 650 top marketing executives earlier this […]
New Work
Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch. The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]
New Work
We’ve all been there: you’re going out for a meal; the time comes to pick a place and suddenly no one can agree. Hunger and tensions are growing. This is Din-Decision —the indecision we’ve all experienced at one time or another around dining moments—and it’s the incredibly relatable human truth at the center of […]