2019 Season
Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Station Domination
The "Will You?" Ring
The Power of Possible
Live to the Full
A Proud Winter Tradition in Minnesota
Pulled from the Walls
#MeetAnOwner
Runnin' With Sasquatch
Jean and Gene's Awesome Adventure Road Trip:
Season 2
We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.
Agency News
Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search. Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]
Agency News
Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work. The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development. Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]
Agency News
Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]
Agency News
Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world. Phillips 66 owns three distinct regional gas […]
New Work
Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]
Agency News
Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]
New Work
We’ve all been there: you’re going out for a meal; the time comes to pick a place and suddenly no one can agree. Hunger and tensions are growing. This is Din-Decision —the indecision we’ve all experienced at one time or another around dining moments—and it’s the incredibly relatable human truth at the center of […]
New Work
Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset. The Glug Glug mix is Conoco’s take on […]
New Work
The ultimate retail experience? Last week, Helzberg Diamonds became the first jeweler to offer rings and a free wedding ceremony with its new “Hitched at Helzberg” campaign. Carmichael Lynch helped the national jewelry retailer take customer service to the next level by inviting couples to get legally married at any of their over […]
Agency News
Aaron Komo, senior social engagement specialist at Carmichael Lynch Relate, was recently named Outstanding Young Professional at the 2019 PRWeek/PR Council Diversity Distinction in PR Awards. The ninth annual awards program honored organizations and individuals who are truly moving the needle on diversity and inclusion. Judges were most impressed with Aaron’s contributions to the […]
Agency News
This article was initially published in the Minneapolis/St. Paul Business Journal. On a personal level, Marcus Fischer is known for his love of the Grateful Dead, his “off the charts” coffee consumption and for being the person one can always count on for a piece of gum. Professionally, Fischer is the Carmichael Lynch CEO working tirelessly to impact […]
Agency News
Muse by CLIO editor David Gianatasio talked with Carmichael Lynch Design Director Milton Un about the Minnesota Twins, sports and design recently. In the piece, Milton discussed the evolution of the visual identity of the Minnesota Twins, a Carmichael Lynch client since 2016. The bold new campaign introduced a design system that injected youth, fun and modernity […]