Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Bush's Beans
Bean Song
Phillips 66
Live to the Full Stories
Xcel Energy
Energy is Everything
Love. It's what makes a Subaru, a Subaru.
Minnesota Twins
2020 Season
Amstel Light
In the Rough with
Phil Mickelson
Black Out The Vote
Bush's Beans
That Beautiful Bean Co.

Agency News

Carmichael Lynch Wins Two Clio Sports Awards

Carmichael Lynch was honored with two Clio Sports Awards, winning Silver for Amstel Light’s “In The Rough” campaign and Bronze for the Minnesota Twins 2020 TV campaign. Both campaigns are featured here.   Clio Sports, founded in 2014, honors the best in sports advertising and marketing around the world. Annually, the foremost sports business influencers […]

Our Thinking

Forging a Grateful Future

This article, written by Carmichael Lynch CEO Marcus Fischer, originally appeared in Campaign US.   Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.   I didn’t bake sourdough bread or serenade my neighbors during […]

Agency News

Carmichael Lynch Wins Three OMMA Awards

Carmichael Lynch recently took home three OMMA Awards for work with Subaru and Pagoda. Winning campaign categories included Content Marketing Campaign, Contest/Promotion/Sweepstakes and SEM Campaign.   Now in their 17th year, the OMMA Awards were created to honor the best in online media, marketing and advertising with 39 categories across two sections: Excellence in Online […]

Agency News

Subaru Renews Commitment to Shelter Pets

Longtime animal shelter advocate Subaru of America is renewing its commitment to helping homeless pets find homes. Timed to the automaker’s annual Subaru Loves Pets Month and third annual “National Make a Dog’s Day” on Oct. 22, Subaru is once again highlighting a special group of shelter pets who are often the last to be adopted — but still lovable companions.

Agency News

Subaru Launches First Outback Wilderness Spot

Subaru of America is debuting new creative this week that aims to capture the adventurous spirit of the new Subaru Outback Wilderness.

Agency News

Adweek's 2021 Brand Genius Honorees

Adweek recently recognized 10 marketers who guided their brands with resilience and ingenuity when it mattered most. Alan Bethke, SVP of Marketing at Subaru of America Inc., was one of the leaders honored for this year’s Brand Genius awards.   The below was originally published on Adweek. Click here for the full article and list […]