Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Xcel Energy
Energy is Everything
Love. It's what makes a Subaru, a Subaru.
Minnesota Twins
Mall Ball
Amstel Light
In the Rough with
Phil Mickelson
Minnesota Twins
2019 Season
The "Will You?" Ring
Phillips 66
Live to the Full

New Work

To Make Ads Connect in COVID Era, Minnesota Agencies Go for Jugular

  This article, written by Dee DePass, originally appeared in the Star Tribune.    Seventeen hospital operators including M Health Fairview, North Memorial and HealthPartners launched a TV commercial on Monday showing nurses tending to dying patients with the sound of breathing and beeping monitors in the background.   A nurse looks into the camera […]

New Work

Caribou Coffee Brings the Magic to 2020 Holiday Season

Carmichael Lynch recently launched Holiday 2020 work for Caribou Coffee. It’s a design-forward creative campaign that brings a dose of energy and positivity after a year that has been anything but merry and bright. Primarily running on social and in-store, the work is bright, colorful and festive, reminding people to appreciate the little moments that […]


Our Out of Office Into Office Initiative

In a democratic society, voting is the most important part of being a good citizen. At Carmichael Lynch and Carmichael Lynch Relate, we decided to also make it part of being a good company by giving our employees paid time off to vote. We call it our “Out of Office/Into Office” initiative.   People cite […]

Agency News

Carmichael Lynch Wins Media Plan of the Year Award

Carmichael Lynch took home Adweek’s 2020 Media Plan of the Year award for its National #MakeADogsDay campaign for Subaru in the Best Cause Marketing Category. Adweek’s annual Media Plan of the Year Awards celebrate the year’s most creative media plans and executions from around the globe.   Subaru’s partnership with the ASPCA dates back to 2008, […]

Agency News

Carmichael Lynch Featured in CommArts Typography Annual

Communication Arts magazine, a professional journal for those involved in creativity in visual communications, chose Carmichael Lynch as a winner in its 11th annual typography competition for the agency’s work with the Minnesota Twins.   The agency won two times over, in the categories for Outdoor Advertising Series and Motion Single.   The annual typography […]

Agency News

Subaru and Carmichael Lynch win Second Sustained Success Effie

Carmichael Lynch’s 11-year partnership with Subaru of America won Gold in the Sustained Success category of the 2020 North American Effie Awards. This is the second time Subaru has won the distinction — making it the only automotive company to do so.   The Sustained Success Effie is awarded to communications efforts that have experienced […]

New Work

Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light

This article originally appeared in Muse by CLIO.    You’re a middle-aged dude seeking advice about male friendships. Who can you turn to for sagely advice?   Phil Mickelson, of course!   The golf legend and holder of five major PGA titles counsels bros in a series of shorts for Heineken-owned Amstel Light. Lefty hangs […]

Agency News

Carmichael Lynch and Subaru Win Big at 2020 OMMA Awards

Carmichael Lynch and Subaru won four OMMA awards for its National #MakeADogsDay campaign.The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. The entries are judged by a panel of top communication professionals and MediaPost’s editorial team.   The agency’s National #MakeADogsDay campaign for Subaru won in the following […]

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

Agency News

Meet Minneapolis & Carmichael Lynch Win Adrian Award

Carmichael Lynch’s “We Need Us” campaign for Meet Minneapolis has won an HSMAI Adrian Award in the Recovery Strategies category.   The Adrian Awards celebrate excellence in hospitality advertising, digital marketing and public relations. The focus of this year’s awards was on Best Practices, Innovation and Community in categories related to work done in response […]

Our Thinking

Sorta Maybe Miss You: Confessions of an Introvert

This article was written by Erika Collins, Carmichael Lynch Senior Director of New Business.    Over the past year, we’ve all read articles about how much introverts love the new work-from-home situation brought on by the coronacoaster debacle. Cute headlines like “For Introverts, Quarantine Can Be a Liberation” probably make you think that introverts are […]


Carmichael Lynch Celebrates Black History Month

In effort to continue empowering its entire network of employees, clients, business and community partners in fostering Equity in Advertising, Carmichael Lynch is hosting a fireside chat with media trailblazer Amy DuBois Barnett, SVP and General Manager of BET Digital Thursday, February 25.   The event will center the role of advertising and media in […]