Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Minnesota Twins
2019 Season
Love. It's what makes a Subaru, a Subaru.
Choose Go
Jean and Gene's Awesome Adventure Road Trip
Jack Link's
Station Domination
The "Will You?" Ring
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Pulled from the Walls
Jack Link's
Runnin' With Sasquatch
Jean and Gene's Awesome Adventure Road Trip:
Season 2

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

Agency News

Bush Brothers & Company Selects Carmichael Lynch as Lead Agency

Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.   “We selected Carmichael Lynch after a competitive RFP process […]

New Work

Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch

Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.   The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]

New Work

Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco

Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.   To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]

Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.   Marty Senn, managing partner and chief creative […]

New Work

OpenTable Reminds Users to Make V-Day Reservations

Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky valentines know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data—data that comes in handy when you’re trying to score that perfect V-Day reservation.   This year, Carmichael Lynch put that data […]

New Work

Truvia Campaign Celebrates Wellness Defined by How You Feel, Not How You Look

At a time when health and wellness conversation is centered on what you can’t eat or what you shouldn’t do, it’s easy to feel like you’re doing it wrong. Now, Carmichael Lynch and Truvia have launched a campaign with a message of a higher order: however you do wellness, you’re doing it right.     […]

Agency News

Julie Batliner Talks Blurring Lines of PR in New Podcast

Carmichael Lynch President Julie Batliner was recently a guest on PR Councils podcast “Agencies of the Future,” where she discussed the role of PR in an advertising agency.   Julie also shares how the blurring of market disciplines can accelerate growth for clients and agencies alike. Julie also delves into learning to speak the language […]

Agency News

National #MakeADogsDay Wins at 2019 Twitter Awards

Carmichael Lynch’s National #MakeADogsDay launch for Subaru received two 2019 Twitter Awards — Best Purpose Driven Launch and Peoples Choice Award. The social media site revealed its list of best brand tweets on Dec. 10.   Twitter teamed up with management consulting firm Bain & Company on a survey of 650 top marketing executives earlier this […]

New Work

Subaru Unveils 2019 Share the Love Campaign

Subaru and Carmichael Lynch have launched a series of TV spots celebrating the 2019 Share The Love event — Subaru’s annual holiday event where instead of discounts, the company donates $250 to national and local charities for each vehicle sold.   Now in its 12th year, Subaru and its participating retailers have donated more than […]