Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Minnesota Twins
2019 Season
Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Jack Link's
Station Domination
Helzberg
Diamonds
The "Will You?" Ring
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
76
Jean and Gene's Awesome Adventure Road Trip:
Season 2
News

Agency News

Xcel Energy Selects Carmichael Lynch As Agency of Record

Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.   Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]

Agency News

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

Agency News

Carmichael Lynch wins Jay Chiat Award for Phillips 66 Work

  Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world.   Phillips 66 owns three distinct regional gas […]

New Work

Subaru Launches Its Biggest Vehicle Ever with Integrated National Campaign

Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]

Agency News

Carmichael Lynch wins 2018 Media Plan of the Year

Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]

New Work

Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch

Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.   The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]

New Work

Carmichael Lynch Resolves 'Din-Decision' for OpenTable

We’ve all been there: you’re going out for a meal; the time comes to pick a place and suddenly no one can agree. Hunger and tensions are growing.   This is Din-Decision —the indecision we’ve all experienced at one time or another around dining moments—and it’s the incredibly relatable human truth at the center of […]

New Work

Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco

Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on […]

New Work

Subaru Celebrates 'Underdogs' with National #MakeADogsDay

Subaru and Carmichael Lynch been celebrating the #MakeADogsDay campaign for a few years now, but this year, the agency launched Subaru’s biggest effort yet by declaring October 22 the first ever National #MakeADogsDay. Subaru kicked off the day with two major media integrations on Good Morning America and TODAY.   To celebrate #MakeADogsDay, Carmichael Lynch created the […]

Agency News

Carmichael Lynch Wins Bronze at 2019 Jay Chiat Awards

Carmichael Lynch’s work for Helzberg Diamonds won bronze in the product/service creation category of the 4A’s Jay Chiat Awards for Strategic Excellence October 9 in New York City. The annual event celebrates the best strategic thinking and planning in advertising, media, and marketing around the world.   Helzberg Diamonds is a time-honored company with over […]

New Work

Carmichael Lynch Launches New 'Hitched at Helzberg' Program for Helzberg Diamonds

  The ultimate retail experience? Last week, Helzberg Diamonds became the first jeweler to offer rings and a free wedding ceremony with its new “Hitched at Helzberg” campaign.   Carmichael Lynch helped the national jewelry retailer take customer service to the next level by inviting couples to get legally married at any of their over […]