Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Love. It's what makes a Subaru, a Subaru.
Minnesota Twins
Mall Ball
Amstel Light
In the Rough with
Phil Mickelson
Xcel Energy
Building a Carbon-Free Future
Minnesota Twins
2019 Season
The "Will You?" Ring
Phillips 66
Live to the Full


Our Out of Office Into Office Initiative

In a democratic society, voting is the most important part of being a good citizen. At Carmichael Lynch and Carmichael Lynch Relate, we decided to also make it part of being a good company by giving our employees paid time off to vote. We call it our “Out of Office/Into Office” initiative.   People cite […]

Agency News

Carmichael Lynch Relate Wins Six Silver Anvil Awards

Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Marvin, Celestial Seasonings, Post Consumer Brands and IBM Power Systems at the 2020 Public Relations Society of America (PRSA) Silver Anvil Awards.   The PRSA Silver Anvil Awards honor outstanding strategic public relations programs that addressed challenging issues with professional skill, creativity and resourcefulness. […]

Agency News

Carmichael Lynch Wins Media Plan of the Year Award

Carmichael Lynch took home Adweek’s 2020 Media Plan of the Year award for its National #MakeADogsDay campaign for Subaru in the Best Cause Marketing Category. Adweek’s annual Media Plan of the Year Awards celebrate the year’s most creative media plans and executions from around the globe.   Subaru’s partnership with the ASPCA dates back to 2008, […]

Agency News

Carmichael Lynch Featured in CommArts Typography Annual

Communication Arts magazine, a professional journal for those involved in creativity in visual communications, chose Carmichael Lynch as a winner in its 11th annual typography competition for the agency’s work with the Minnesota Twins.   The agency won two times over, in the categories for Outdoor Advertising Series and Motion Single.   The annual typography […]

Agency News

Subaru and Carmichael Lynch win Second Sustained Success Effie

Carmichael Lynch’s 11-year partnership with Subaru of America won Gold in the Sustained Success category of the 2020 North American Effie Awards. This is the second time Subaru has won the distinction — making it the only automotive company to do so.   The Sustained Success Effie is awarded to communications efforts that have experienced […]

New Work

Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light

This article originally appeared in Muse by CLIO.    You’re a middle-aged dude seeking advice about male friendships. Who can you turn to for sagely advice?   Phil Mickelson, of course!   The golf legend and holder of five major PGA titles counsels bros in a series of shorts for Heineken-owned Amstel Light. Lefty hangs […]

Agency News

Carmichael Lynch and Subaru Win Big at 2020 OMMA Awards

Carmichael Lynch and Subaru won four OMMA awards for its National #MakeADogsDay campaign.The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. The entries are judged by a panel of top communication professionals and MediaPost’s editorial team.   The agency’s National #MakeADogsDay campaign for Subaru won in the following […]

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

Agency News

Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards

The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.    The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate […]


Reflecting on 30 Years of Changes and Constants in Public Relations

By Grete Lavrenz, General Manager, Carmichael Lynch Relate   By any measure, turning the “big 3-0” is a milestone in our culture. Whether as a person or a business, it’s a time for reflection. In 2020, that seems even more relevant. Many of us are spending more time at home than we have in decades. […]

Agency News

Carmichael Lynch and the Penumbra Center Team up to #BlackOutTheVote

With only one month until Election Day, Americans are inundated with reminders to vote – on TV, social media and in mailboxes. However, a rise of voting suppression has many feeling like their votes don’t matter. And in America, work keeps twice as many Black and brown adults from voting than white adults.   In an effort […]

Our Thinking

‘Truly integrated’: Agencies Aim to Help Working Parents

This article, written by Kristina Monllos, was originally published on Digiday.    This past Tuesday, Perri Grinberg was on back-to-back calls for most of the day, much to the annoyance of her children. Later in the day, during yet another meeting, she could hear her children making noise in the other room. So could an […]