Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.
Great work comes from great partnerships and ours start with an experienced team that understands your audience, breathes your business, and knows what keeps you up at night. (And a team that knows how to help you rest easy, too.)
We believe that brands should be actors in culture, not just observers. To do that, we dig deep into business, audience, trend, and media insights to find the right strategic ingredients to drive what a brand should do, as well as what it should say. It’s a department but also a strategic way of thinking infused throughout the agency.
Right here on the top floor of our downtown Minneapolis HQ, our in-house content studio is always buzzing, creating work for digital, social, and traditional media. Capabilities include videography, photography, food styling, retouching, illustration, motion graphics, and editing.
We’re here to connect with culture, have brilliant ideas that inspire consumers to engage with brands, and redefine categories. Easy, right? Ours is a passionate mix of designers, writers, art directors, photographers, directors, editors, and makers with experience working with some of the most envied brands in the world.
How does a brand show up in the world? How does it look? How does it feel? Our design group has a history of working with iconic brands and brings creativity, craft, and technology together to help those brands stand apart in every way at every touchpoint.
The makers, the doers, the crafters, and, importantly, the keepers of detailed timelines and exacting budgets. Our production department works in a truly integrated fashion, because the work demands it — with both generalists and experts in digital, film and video, social content, in-person experiences, and everything in between and beyond.
We are students of consumer behavior, learning everything we can about our audiences: who they are, how they think, and where they spend their time. With actionable insights, we activate strategic ideas and leverage our relationships with media partners to deliver efficiently and powerfully for our clients, helping their brands stand apart.
It’s one thing to talk internally about multicultural strategy. And we do, often — our employees are equipped with content libraries that include the latest multicultural data and insights, and we’ve implemented a structured work-review process to ensure representation and equitable practices. But we amplify those efforts through the brands we serve, which is why such an important part of the work we do is counseling our clients on how to reach specific consumer segments recognizing culture, traditions, beliefs, values, norms, language, and lifestyle to truly connect with consumers. We’ve found that level of understanding and empathy leads to stronger brands, more meaningful work, and better results.
A key differentiator for our agency is Carmichael Lynch Relate, an award-winning full-service PR firm within our very walls. Together, we provide clients a true fully integrated offering through highly specialized expertise in PR disciplines including public relations planning, media relations, influencer marketing, experiential marketing, corporate communications, reputation management, crisis and issues management, and more.
Nowhere is our mantra of “come together, stand apart” more apparent than in the fast-scrolling, short-attention-span world of social media. Our social strategists come together with disciplines across the agency to leverage social media in engaging and impactful ways with specialists in everything from research and insights, content creation, social analytics, influencer marketing, community management, interactive production, social crisis, issues management, and more.