An integrated, flexible approach
At Carmichael Lynch, we believe media is both a strategic and creative discipline at the agency.
Our approach to media begins with the creative brief. We guide all teams with a unifying higher-order brand idea to deliver a cohesive plan. We take an audience-first approach to media plans, which are platform-agnostic and optimized in real time. By connecting signals across platforms and mirroring consumer behavior, we streamline the customer journey.
Our industry-leading collaborative approach to brand activations earns significant attention and enviable results. Additionally, we leverage the power of our holding company to access industry-best research and media rates, giving us a competitive edge.
Standing apart in the industry
Our interconnected approach leads to first-to-market activations that not only capture our audiences’ attention but drive real business outcomes. We’re proud to have won a broad spectrum of awards for our media creativity and effectiveness.
- • 7x Adweek Media Plan of the Year winner
- • 15x MediaPost OMMA award winner
- • Adweek Media All Star: Neil Goodspeed
- • AdAge Media Planner of the Year: Nellie Murray
Media by the numbers
CL Media has more than doubled in size in the last decade and works within integrated teams as well as a standalone discipline.
- • 70 team members with omnichannel planning
- • $73 billion in Omnicom buying power
- • $515 million of media under management
• Omnichannel planning and buying
• Internal programmatic desk
• Emerging platforms
• Brand activations
• Create and implement high-value audiences
• Search
• Paid social
• Influencers
• Data analytics and real-time optimization
• National and local market planning and buying
The hard work of simple.
The hardest thing any brand can do is to look deep within itself and uncover its higher purpose. That is our craft at Carmichael Lynch. Since 1962, we’ve partnered with brands to strip away all that is unremarkable or unnecessary until only their most compelling truth remains, then beautifully craft that truth into work that simply cannot be ignored.