For nearly 200 years, can openers have been rudimentary, uninspiring and nonverbal. Bush's Beans deserve something better. Inspired by Bush's spokesperson Peyton Manning, we created Peyton Canning, a limited-edition can opener with the voice of Peyton Manning and the can-opening abilities of a can opener. With eight original catchphrases (housed inside the football-shaped crank), Peyton Canning is designed to do more than open cans — it opens minds to the inspirational beauty of beans. To launch Peyton Canning, we created a social-first campaign with the energy of a must-have item and drove traffic to PeytonCanning.com, where fans could claim one for themselves.