Bush's Beans
Bean Song

Client

Bush's Beans

Campaign

Bean Song

Beans are the most amazing, powerful, beautiful food on the planet. But unfortunately, when most people think of beans, the first thing they think of is an ugly li’l childhood rhyme about a certain musical “fruit.” So when we set out to relaunch Bush's Beans as That Beautiful Bean Co., we needed a new beautiful bean song to give the legume the lyrical credit it’s due. And we partnered with the world’s most beautiful voice, Josh Groban, to create it.

We released “Bean Song” into the world with a full-length music video directed by Jonathan Krisel (SNL, Portlandia).

We partnered with TikTok influencers who remixed and reinterpreted “Bean Song” and kept the musical momentum going.

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