Blue cheese has a distinct funky flavor that is as inviting as it is… peculiar. And we believe that what makes it weird is exactly what makes it irresistible. To help relaunch Treasure Cave® Blue Cheese, we flung open the proverbial cave door to anyone blue-curious enough to entertain the idea they might not just like, but rather love blue cheese. Because everyone is welcome in the Treasure Cave. And you never know — you might love it here, too.