Our mantra may be “Come Together, Stand Apart.” But sometimes what we really need to do is simply stand together. In a contentious 2020 election year, and following a summer of racial reckoning in Minneapolis, we partnered with the Penumbra Center for Racial Healing to increase voter turnout among historically disadvantaged communities by removing a barrier to voting — the need to choose between earning a paycheck and casting a ballot.
Penumbra
Black Out the Vote
Black Out the Vote
Giving time off to turn out.
We created #BlackOutTheVote toolkits to help businesses raise awareness, show solidarity, and encourage other businesses to join the movement before and on Election Day. Toolkits included black “I Voted” stickers, screen-printed posters, and other materials for businesses to “black out” their storefronts, turning them into street-level billboards.
Black Out the Internet.
The campaign extended into the digital realm with a website that housed information and social toolkits complete with pre-made social content for both businesses and community members to download and share to help get the word out about Penumbra’s mission.
Website
