#ZeroLandfill Wins Jay Chiat Award
Carmichael Lynch’s “Who We Are Is What We Leave Behind” campaign for Subaru of America won Bronze in the Nonprofit category of the Jay Chiat Awards for Strategic Excellence last night in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world.
The campaign is a collaborative initiative between Subaru, the National Park Service and the National Parks Conservation Association that aims to eliminate the 100 million pounds of trash visitors leave in the parks each year and help move them closer to being Zero Landfill.
Carmichael Lynch recently won its third Sustained Success Effie Award in the last three years for the continued long-term relationship with Subaru of America, and the “Who We Are Is What We Leave Behind” campaign won two Lions at the Cannes International Festival of Creativity this year.
See the full list of winners here.