New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.

 

To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched a fully-integrated national campaign with three new TV spots that highlight the brand’s commitment to building a brighter future.

“It’s On” — This anthemic ad is an epic, cinematic reintroduction of the Xcel Energy brand and how they’re building the future of energy today. They’re doing big things for their customers, so we needed to balance epic imagery with those relatable, human moments of everyday life.

 

“Super Safe” — Energy affects everyone’s life, so it’s not enough to just be reliable, efficient and less expensive. It has to be safe. “Super Safe” tells the story of what the innovations, the partnerships and the technology means to their customers.

 

“Together. Efficient.” — To achieve 100% carbon-free energy by 2050, Xcel Energy is inviting their customers to help get there together. Whether it’s switching to wind energy, setting up smart thermostats or changing old lightbulbs to LED bulbs, it’s about getting to a better future together.

 

Read more about the new campaign at the Minneapolis Egotist. 

 

Tags: Agency News, New Work

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