Xcel Energy isn’t sitting around, waiting for the future of energy to happen. They’re out there building it. Inventing it. Working toward their pledge to deliver 100% carbon-free energy by 2050. It’s lofty, ambitious and it’s happening as we speak. Problem is, no one knows that. So Xcel came to us to help them tell the world what they’ve been up to and to reinvent, reenergize, and reintroduce their brand.