U.S. Bank
Zelle® Launch


U.S. Bank


Zelle® Launch

When U.S. Bank partnered with Zelle® to bring quick, easy, person-to-person payments to their digitally savvy customers, they needed to let folks know. So we launched a socially led campaign that playfully demonstrated moments where you’d need to send money to someone. Facebook, Instagram, digital videos and banners reached customers on the very same devices they could use to send money with U.S. Bank and Zelle®

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