Helzberg
Diamonds
The "Will You?" Ring

Client

Helzberg
Diamonds

Campaign

The "Will You?" Ring

Love and relationships are constantly evolving. But somehow the way we get engaged is still firmly rooted in the past. To help Helzberg Diamonds become a contemporary thought leader on love, we invented an entirely new way to pop the questions — the "Will You?" Ring. Get the "yes." Then get the ring. Together.




What color? Which cut? What size? Picking out the "right" ring is overwhelming, and for some reason, cloaked in secrecy. Why do it alone? With the "Will You?" Ring couples can still have that surprise proposal moment, then pick out a ring they both love.




Modern relationships are about partnership, equality and open communication. We do everything together, from choosing an appetizer to sharing the finances. So why not shopping for an engagement ring?

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