Introducing the Nostalchic Collection. A stylish line of home goods and a new kind of home remodel inspiration. U.S. Bank wanted to increase awareness of their home equity line of credit (HELOC) offerings. So instead of talking about interest rates and APRs, we created hip accent items designed using the outdated patterns from remodeled homes.
Social videos and GIFs introduced the idea. A campaign hub and contest gave people the opportunity to submit pictures of their old designs, and we turned the retro patterns into stylish pillows, shower curtains, clocks and more. The social campaign attracted over 10 million impressions with nearly half a million engagements and added U.S. Bank to the HELOC conversation.