
The Great Northern
A Proud Winter Tradition in Minnesota








To generate excitement and awareness, we partnered with world-renowned snow artist Simon Beck to create one of his signature designs in a stadium for the first time ever. It took 10 hours and over 45,000 steps to cover Target Field in a massive geometric design using only his snowshoes.
The installation generated over 250 million impressions and counting, and was picked up by news outlets such as Nightline, USA Today, National Public Radio and The Washington Post.
Simon Beck Snow Art Installation



