Phillips 66
Live to the Full
Victory
Driver
The campaign launch lined up perfectly with the Phillips 66 2018 Big 12 basketball championship. So we took over the Sprint Center, with everything from a human-sized living logo, a camper transformed into a brand info delivery vehicle, and an interactive social campaign.
At big, fancy sporting events, the athletes usually get all the accolades. But in the spirit of the Live to the Full campaign, we wanted to shine a spotlight on the unsung heroes of the Kansas City basketball community. So we found three amazing humans doing amazing things and gave them the championship treatment, including everything from a full photo shoot, mini-documentaries and an on-court shoutout during the tournament.
