In life, there are two types of people. Those who run with Sasquatch. And those who run from Sasquatch. Which are you? That’s the philosophical conundrum we posed to position Jack Link’s Jerky as the protein snack to fuel active lifestyles. This integrated campaign included out-of-home, experiential activations, social media and a Super Bowl spot. In case you were still wondering: It’s always better to run with Sasquatch.
We surrounded the campaign with social, digital and nontraditional, which included giving Stefon Diggs, wide receiver of the Minnesota Vikings and owner of the catch known as “the Minneapolis Miracle,” a pair of his very own Runnin’ with Sasquatch cleats.
We created wild Sasquatch sightings and even got the Minneapolis mayor in on the act as he ran and zip-lined with our spokes-beast.