Jack Link's
Runnin' With Sasquatch


Jack Link's


Runnin' With Sasquatch

In life, there are two types of people. Those who run with Sasquatch. And those who run from Sasquatch. Which are you? That’s the philosophical conundrum we posed to position Jack Link’s Jerky as the protein snack to fuel active lifestyles. This integrated campaign included out-of-home, experiential activations, social media and a Super Bowl spot. In case you were still wondering: It’s always better to run with Sasquatch.

We surrounded the campaign with social, digital and nontraditional, which included giving Stefon Diggs, wide receiver of the Minnesota Vikings and owner of the catch known as “the Minneapolis Miracle,” a pair of his very own Runnin’ with Sasquatch cleats.

We created wild Sasquatch sightings and even got the Minneapolis mayor in on the act as he ran and zip-lined with our spokes-beast.

View All Work
Bush's Beans
Bean Song
Phillips 66
Live to the Full Stories
Jack Link's
Runnin' With Sasquatch
U.S. Bank
The Power of Possible
Pulled from the Walls
Jean and Gene's Awesome Adventure Road Trip
The Great Northern
A Proud Winter Tradition in Minnesota
Jack Link's
Station Domination
U.S. Bank
The Nostalchic
U.S. Bank
Jack Link's
Workin' Out With Sasquatch
Dress Like a Mom