Are global mouth climates really rising? Are habanero peppers really to blame? Do cows or methane have anything to do with this? At a time when most hot sauces were content to simply boast about their Scoville heat scores, we introduced the world to a small but vocal group of deniers even more unhinged than actual climate deniers. This tongue-in-cheek campaign featured mouth climate zealots adamantly denying that hot sauce is raising mouth temperatures—of course, parodying all the familiar climate change denial arguments. Our campaign launched the same week that the presidential candidates were debating actual climate change.
Believe the science. Mouth Climate Change is real and Hell Raising Hot Sauce is definitely causing it.