Arla
National Grilled
Cheese Month

Client

Arla

Campaign

National Grilled Cheese Month

Arla’s 100% natural ingredients make 100% melty grilled cheese sandwiches. So when National Grilled Cheese Month came along, we knew we needed to insert ourselves in the conversation and celebrate this special holiday in a big, big way. We threw a 12-day social media party counting down to National Grilled Cheese Day, complete with music, videos, swag and tons of delicious Arla cheese.

Case Study Video

For 12 days straight, we flooded social channels with celebratory grilled cheese content. Recipes, a knitted grilled cheese sandwich, an anthem, a soundscapes album, giveaways galore and, of course, a giant piñata filled with Arla cheese.

Boom Box

Anthem

Grilled Cheese Cake

Gift Box

Locket

To help spread the word, we sent special grilled cheese swag to top-tier media outlets and influencers.

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