Arla’s 100% natural ingredients make 100% melty grilled cheese sandwiches. So when National Grilled Cheese Month came along, we knew we needed to insert ourselves in the conversation and celebrate this special holiday in a big, big way. We threw a 12-day social media party counting down to National Grilled Cheese Day, complete with music, videos, swag and tons of delicious Arla cheese.
Case Study Video
For 12 days straight, we flooded social channels with celebratory grilled cheese content. Recipes, a knitted grilled cheese sandwich, an anthem, a soundscapes album, giveaways galore and, of course, a giant piñata filled with Arla cheese.
Grilled Cheese Cake
To help spread the word, we sent special grilled cheese swag to top-tier media outlets and influencers.