New Work

Truvia Campaign Celebrates Wellness Defined by How You Feel, Not How You Look

At a time when health and wellness conversation is centered on what you can’t eat or what you shouldn’t do, it’s easy to feel like you’re doing it wrong. Now, Carmichael Lynch and Truvia have launched a campaign with a message of a higher order: however you do wellness, you’re doing it right.

 

 

 

The new campaign includes print, video, TV and social elements, all focused on a singular health and wellness message: “Yeah. You’re Doing It Right.” All messages are delivered in a relatable, empowering way that celebrates everyday life as authentic and lovably imperfect.

 

 

Tags: Agency News, New Work

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