PRWeek Agency Business Report: Carmichael Lynch Relate
This article originally appeared in PRWeek.
Carmichael Lynch Relate’s revenue for 2020 was flat; a result that president Julie Batliner considers to be a success amid the pandemic.
“We adopted this theme of giving each other and our clients grace because everybody had different ups and downs, whether it be balancing parenthood, health or new schedules,” says Batliner.
The agency didn’t win or lose any clients in 2020, preferring to focus on obtaining more projects from current clients.
Campaign highlights included the firm’s work with Post Consumer Brands helping to launch a line of mocha latte and caramel macchiato cereals with Dunkin’ and a campaign to introduce the Formica brand to new audiences using the DIY influencers behind Yellow Brick Home.
Carmichael Lynch Relate worked with Post Consumer Brands to launch a line of mocha latte and macchiato cereals with Dunkin’.
The agency’s pro bono work included supporting locally owned businesses with a campaign in partnership with Meet Minneapolis and creating a voting awareness program called Black Out the Vote for Penumbra’s Center for Racial Healing.
“We rolled up our sleeves to make sure we were helping the community together,” Batliner says.
The agency pivoted from in-person to virtual health-and-wellness activities to build culture and foster well-being among staffers. To aid staffers’ mental health, they were also provided with dedicated counselors.