How do you stand apart on the roads that intersect our vast nation? Sometimes, it’s by bringing people together. Phillips 66 presents 66 stories that may seem unrelated, yet they’re all tied together by the spirit of the people who live there and the roads that quite literally connect them.
Live to the Full Stories
Each storyline came to life in multiple, varied, and often unplanned ways.
The campaign gave people a scrapbook-like experience of having gone on a great American road trip to see it all in person.