Chief Strategy Officer
Lachlan Badenoch joined Carmichael Lynch with a 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive, cross-discipline, global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.
Lachlan has previously worked in Paris, leading global campaigns for global Publicis Groupe clients like Orange, The Coca-Cola Company and eBay, and also at Fallon Minneapolis where he served as Planning Director on the BMW, Brawny and Purina accounts. Lachlan started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonalds, Virgin, and other major brands during one of the agency’s most decorated eras.
Lachlan has earned vast industry recognition for his work, winning multiple creativity and strategy accolades from the some of the top advertising competitions in the world, including the One Show, Cannes Lions, the Clio Awards, IPA and Effie awards and more.