Senior Director of New Business
Erika Collins leads business development efforts for Carmichael Lynch, focusing on acquiring and building successful new client relationships. Since joining the agency in 2011, she has continuously identified ways for prospective new clients to engage with the agency in a rapidly-evolving industry.
She has recently led team efforts to win new client assignments from Red Wing Shoe Company, Celestial Seasonings, U.S. Bank, Garden of Life, Formica Corporation, Truvia and Schwan’s Company, among many others.
Erika has worked her entire career in new business roles, beginning at Martin Williams Advertising, where in addition to her new business responsibilities, she led account management efforts for pro bono client Finnegans Irish Amber. Her team’s rebranding work for Finnegans contributed to a record sales year in 2010 and was recognized with an Effie Award for business effectiveness.
Erika has a passion for women’s leadership and is an active mentor to young women in advertising and public relations through various organizations. She is equally passionate about supporting and retaining parents at the agency and created an internal mentorship program to support new parents returning to work.
Erika received a bachelor’s degree in journalism from the University of Minnesota.