Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.

 

Marty Senn, managing partner and chief creative officer at Carmichael Lynch, said of Tatarka, “Orlee is that rare combination of great resume and great human. We’ve had an eye on the work she’s been involved in for some time, but meeting in person it was clear that she’s a natural born leader too. She’s equal parts experience and curiosity. It’s a great match with how we’re approaching the new and different kinds of work we’re doing for our clients.”

 

Tatarka began her advertising career at BBH in NY in account management before finding her niche in production working on brands like Google, Cadillac and Ally Bank. She later joined Wieden + Kennedy NY, where she spent the last nine years creating new and innovative work for brands like ESPN, Nike/Jordan, Ford, Bud Light and Southern Comfort.

 

“I hadn’t been thinking about making a move, but after meeting with Marty, some of the producers and other leadership, I knew I wanted to work here almost immediately. Everyone is incredibly human and open about doing good, smart work and trying new things. Being able to take the practices I’ve learned over the years and continue to build out an already-great production department at a fully-integrated agency with all the offerings and talent was too enticing to pass up.”

 

Tatarka’s diversity of experience fits well at Carmichael Lynch where the production team works on both large-scale brand work as well as the smaller scale creative content that’s increasingly common in a brand landscape driven by streaming, social and other mediums.

 

 

Read more on Adweek. 

Tags: Agency News, News

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