National #MakeADogsDay Wins at 2019 Twitter Awards
Carmichael Lynch’s National #MakeADogsDay launch for Subaru received two 2019 Twitter Awards — Best Purpose Driven Launch and Peoples Choice Award. The social media site revealed its list of best brand tweets on Dec. 10.
Twitter teamed up with management consulting firm Bain & Company on a survey of 650 top marketing executives earlier this year. Winners were chosen by the Twitter Next brand strategy team and the Twitter ArtHouse brand destination for creator management, video editing and live broadcasting.
Alex Josephson, global head of Twitter Next, pointed out that two-thirds of people on Twitter own pets, and 78% of those pet owners have tweeted pictures of their furry friends. He called Subaru’s campaign an interesting use of creators, in partnership with the team at Twitter ArtHouse.
By establishing October 22 as the first-ever National Make A Dog’s Day, Subaru and its retailers not only invited dog lovers to do something special for their dogs, but also sponsored a nationwide effort to help shelter dogs find loving homes—with a special emphasis on shelter dogs with special needs.
To celebrate the launch, Carmichael Lynch and Subaru teamed up with top pet influencers on Twitter, including Marnie The Dog, Doug The Pug, and others. The campaign launch garnered millions of impressions online.
Read more about the National #MakeADogsDay launch and Twitter’s Best Brand Tweets at Adweek.