Agency News

Creativity Editor’s Pick of the Day: Subaru’s Boy Who Breaks Everything

You know the kid in this commercial (or maybe even recognize a bit of him in yourself): the innocent sort who moves through the world haplessly — not out of recklessness, but due to a certain jinxed aura. As we listen to a gently plaintive piano tune that serves as the ad’s soundtrack, we witness our young protagonist wrecking his bike, spilling the contents of his backpack, botching a classroom presentation and more.

When, near the end of the spot, we see him get behind the wheel of a car, panic seems like the appropriate response — but then we hear his understanding mother in voice-over: “At our house, we need things that are built to last.” After a pause for effect, she adds, “That’s why we got a Subaru.”
And so The Boy Who Breaks Everything will live to see another day (of low-level screw-ups).

Read the article on Creativity here.

Tags: Agency News, News, Uncategorized

See All Articles
Agency News
It's Tax Season — And H&R Block Is 'Here To Help'
Our Thinking
Keep the Future of Work Focused on How Not Where
Agency News
Creativity Editor's Pick of the Day: Subaru's Boy Who Breaks Everything
Agency News
One of Star Tribune's Top Workplaces for 7th Year in a Row
Agency News
Carmichael Lynch Wins at Cannes
Agency Post
The One Thing You’re Overlooking When Prepping For Your Next Pitch
Just Because You Can Measure It Doesn't Make It a KPI
Agency News
Zero Landfill Wins Bronze Pencil at The One Show
Washington Post
Subaru Puppy Named to Top 10 Commercials of Super Bowl 50
Our Thinking
Always Bring Me a 10
Our Thinking
Forecasting Weather or Business?
Our Thinking
Dad, What's a Library?
Carmichael Lynch Carmichael Cares Sustainability
World of Business Ideas
Focus on Intent