New Work

Carmichael Lynch Unveils New Creative Campaign for Subaru Forester

Subaru and Carmichael Lynch debuted a series of new advertising spots centered around the launch of the all-new 2019 Forester. The new creative campaign gives viewers an intimate look into the lives of three different Forester owners by highlighting how the vehicle’s safety features.

 

The three new national television spots debuted in :60s formats, as part of a larger campaign including targeted partnerships and digital promotions. The spots, highlight three experiences that bring to life the safety, versatility and reliability of the Forester, as detailed below:

“Parents Imagination” – Parents of teenage drivers tend to imagine the worst, especially with all of the new distractions facing young drivers today. This dream-like commercial portrays the most unusual accidents that concerned parents could ever imagine and introduces new Subaru DriverFocus Distraction Mitigation System as the advanced technology that could have prevented them.

 

“Call of the Road” – Everyone has the spirit of adventure inside them. Sometimes they just need a little nudge to bring it out. In this charming road-trip commercial, a young city couple ponders what they should do first in their new Subaru Forester. Inspired, they immediately embark on a whirlwind road trip filled with off-road adventures, unusual encounters with the locals, and a bowl of dangerously hot diablo chili. By the end, their Forester has reminded them that there’s a great big world out there, and a Subaru can help them explore every mile of it.

 

“All You Love” – You can fit a lot of life — and a lot of memories — inside a Subaru Forester. In this epic and stylized commercial, we see everything that a young family has ever carried inside their 10-year-old Forester laid out behind the car. Their aging family dog takes us on an emotional tour through the vast trail of gear, milestones, and memories that their Forester helped make possible. In the end, we are reminded that the trusted, safe, dependable Subaru Forester is truly the vehicle you can count on to carry all the things that matter most in life.
In addition to the creative spots, the Forester creative campaign includes partnerships such as an in-show integration with the CBS program ‘Life in Pieces,’ as well as a content series featuring talent from the new TBS and TNT program ‘Miracle Workers.’ Additionally, the campaign will incorporate premium digital video and streaming platform integrations, to engage with consumers cross-device.
Read more about the Forester campaign launch at Adweek. 

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