Agency News

Carmichael Lynch Relate Wins Big Apple Award

Carmichael Lynch Relate was honored for its work with Garden of Life at the 2020 Big Apple Awards, winning in the category of Marketing Consumer Products – Healthcare.

 

Garden of Life, the leader in Certified USDA Organic and Non-GMO Project Verified vitamins and supplements, saw what was lacking with the current collagen products on the market and set out to launch a product line with fully traceable ingredients. Through a 360-degree marketing campaign, Garden of Life’s collagen products became one of the most successful launches for the brand. By year-end, Garden of Life’s collagen line was the No. 3 brand in the market.

 

The 2020 Big Apple Awards were held virtually for the first time in its 33-year history. The New York chapter of the Public Relations Society of America hosts the annual awards program to celebrate innovative and strategic public relations campaigns. Today, the Big Apple Awards is widely regarded as one of the industry’s most prestigious accolades.

 

See the full list of 2020 winners here.

 

Tags: Agency News, News

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