Agency News

Carmichael Lynch Relate Wins Best of Show at Minnesota PRSA Classics Awards

Carmichael Lynch Relate won 11 awards for 6 different clients at the 43rd annual Minnesota Public Relations Society of America (PRSA) Classics Awards, including Best of Show recognition for work on behalf of Formica Corporation.

 

The awards won represented work in a variety of categories, including Social Content Series, Social Media Promotion, Creative PR Tactics, Influencer Engagement, Media Relations, Public Services, Marketing Products, Reputation/Brand Management, and Integrated Programs.

 

The Minnesota chapter of PRSA hosts the awards to recognize excellence in public relations, with special attention to campaigns that successfully address a communications challenge with exemplary professional skill, creativity and resourcefulness. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best of Show. The Best of Show winner represents the finest example of Minnesota’s public relations programming.

 

In addition to Best of Show, Carmichael Lynch Relate was awarded for work in the following categories:

 

Social Content Series
Meet Minneapolis: We Need Us!

 

Social Media Promotion
Introducing Modern Formica to Homeowners with Yellow Brick Home

 

Creative PR Tactics
PEBBLES™ Cereal Inspires Creativity with “Daily Yabba Dabba DOO!” Video

 

Influencer Engagement to Expand Awareness
America Runs on Post Dunkin’ Cereals

 

Media Relations – Budget Greater than $20,000
America Runs on Post Dunkin’ Cereals

 

Media Relations – Budget Less than $20,000
FightCovidMN: COVID-19 isn’t taking a holiday

 

Public Services
FightCovidMN: COVID-19 isn’t taking a holiday

 

Marketing Products – Consumer
America Runs on Post Dunkin’ Cereals

 

Reputation/Brand Management and Institutional Programs
Formica Corporation Inspires the Next Generation of Designers

 

Integrated Programs – Consumer Products & Services
Post Malt-O-Meal: SOS! Moms Need a Break…Fast

 

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