Carmichael Lynch Relate Brings Home Three Innovation SABRE Awards
Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Conoco and Arla at the 2019 Innovation SABRE Awards in San Francisco on Tuesday night. The agency took home top awards in the following categories:
Best in Broadcast Media (Earned)
This includes exceptional broadcast coverage — online segments, TV talk shows, radio shows, podcasts, etc — earned on digital or traditional media. Excludes paid content.
Helzberg Diamonds Breaks the Rules of Engagement – Helzberg Diamonds with Carmichael Lynch Relate
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
This category recognizes efforts designed to guide campaign planning by unearthing audience insights or more precise influencer targeting.
Conoco Launches “Choose Go” – Phillips 66/Conoco with Carmichael Lynch Relate
Best in Digital Marketing/Advertising
This includes any online marketing/advertising, including interactive content/advertising, email marketing, e-commerce, QR codes, etc.
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese – Arla with Carmichael Lynch Relate
In addition, Carmichael Lynch Relate was recognized as a Best in Show finalist for its work with Helzberg Diamonds. Judge comments included, “Came up with a new way to talk about diamonds that reflects changing views on partnerships. Solved a problem for consumers.”
The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Carmichael Lynch Relate was one of the agencies leading nominations at this year’s ceremony with 18 finalist entries in 15 categories.