Carmichael Lynch helps US Soccer fans find a country to root for with Kayak
Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country to root for, and the best flight to get them there. It’s called KAYAK Matchmaker.
We worked with KAYAK’s internal team to develop Matchmaker, where fans could answer a few simple questions to find the country that best matches fans’ preferences. We then worked with our internal content lab to create a hype video for the whole thing. Fans who participated could also enter to win a trip to the country they matched with. From video to tool to contest, we were on a mission to show Americans that just because the US team had to stay home, doesn’t mean the fans had to.