How Carmichael Lynch Gave the Surging Minnesota Twins a Fresh Pop-Art Feel
Muse by CLIO editor David Gianatasio talked with Carmichael Lynch Design Director Milton Un about the Minnesota Twins, sports and design recently.
In the piece, Milton discussed the evolution of the visual identity of the Minnesota Twins, a Carmichael Lynch client since 2016. The bold new campaign introduced a design system that injected youth, fun and modernity into the 60-year-old baseball club.
Bold colors, large lettering and an irrepressibly fun vibe—plus funky appearances by the team’s T.C. Bear mascot—define such work, which surely ranks among the most eye-catching promos produced for any MLB club today. Imbued with a comic-book sensibility, the campaign feels retro-modern, a pop-art pastiche that reflects the pure joy kids of all ages feel for the game. – Muse by CLIO