Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco
Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.
The Glug Glug mix is Conoco’s take on the popular YouTube genre of chill hop videos — known for their low-key beats and looping anime scenes.
Adweek covered the mix, saying:
“On the surface, The Conoco Lofi Glug Glug Mix could be considered a head-scratcher. Yet, taking a closer look, it’s pretty brilliant. It’s well produced, creative and, judging from the comments on YouTube, a legit piece of sonic art that people want to listen to, whether it’s the soundtrack for a Saturday night drive or something that keeps commuters chilled out in bumper-to-bumper traffic.”
Read more about the LoFi Glug Glug mix at Adweek.