New Work

Bush’s® Partners with Josh Groban to Create “Bean Song”

Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can. The song drops at the same time that Bush’s brand evolution, complete with a new look and feel, rolls out nationwide.

 

Groban wrote the original song and stars in the accompanying music video, which flashes back to his childhood and progresses to a celebration of the mighty legume—and even features a cameo from his own dad on the grill.

 

 

In tandem with the launch of That Beautiful Bean Co. and “Bean Song,” Bush’s has unveiled a new look, website and logo. The tagline, That Beautiful Bean Co., pays homage to the brand’s “Roll That Beautiful Bean Footage” oft-memed catchphrase but contemporizes the concept for a new generation of bean lovers. The celebration of the bean continues this spring with the introduction of Sidekicks—a line of easy meal enhancers that can be used as a best supporting side, flavorful topper or mix-in.

 

In honor of releasing this bean ballad, Bush’s is also donating 250,000 cans of Bush’s Beans to Feeding America® to help spread even more bean goodness. This donation is an extension of Bush’s long-standing partnership with Feeding America, helping to feed people in need.

 

Learn more about Bush’s and “Bean Song” at bushbeans.com and follow Bush’s on Instagram, Twitter and Facebook for more exclusive content.

 

Tags: Agency News, New Work, News

See All Articles
New Work
Jean & Gene's Awesome Adventure Road Trip
Agency News
Twin Cities PR BIPOC Career Explorer Program Launches
New Work
Bush’s® Partners with Josh Groban to Create “Bean Song”
Agency News
PRWeek’s Women to Watch 2021: Régine Labossière
New Work
Subaru Crosstrek Ad Highlights Importance of Caring for Others and Cats
Agency News
How PR Teams Are Stepping Up Wellness Communications
Agency News
Carmichael Lynch Relate Named a Finalist for Five Silver Anvil Awards
Our Thinking
PRWeek’s Femme Forward: Beth Garcia of Carmichael Lynch Relate
Agency News
28 Powerful Black Leaders in Marketing and Media
Agency News
Ad Age's People on the Move: Carol Frazer Haynesworth
Our Thinking
What Working from Home Taught Me About Productivity
Agency News
Meet Minneapolis & Carmichael Lynch Win Adrian Award
Our Thinking
Sorta Maybe Miss You: Confessions of an Introvert