Bush’s® Partners with Josh Groban to Create “Bean Song”
Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can. The song drops at the same time that Bush’s brand evolution, complete with a new look and feel, rolls out nationwide.
Groban wrote the original song and stars in the accompanying music video, which flashes back to his childhood and progresses to a celebration of the mighty legume—and even features a cameo from his own dad on the grill.
In tandem with the launch of That Beautiful Bean Co. and “Bean Song,” Bush’s has unveiled a new look, website and logo. The tagline, That Beautiful Bean Co., pays homage to the brand’s “Roll That Beautiful Bean Footage” oft-memed catchphrase but contemporizes the concept for a new generation of bean lovers. The celebration of the bean continues this spring with the introduction of Sidekicks—a line of easy meal enhancers that can be used as a best supporting side, flavorful topper or mix-in.
In honor of releasing this bean ballad, Bush’s is also donating 250,000 cans of Bush’s Beans to Feeding America® to help spread even more bean goodness. This donation is an extension of Bush’s long-standing partnership with Feeding America, helping to feed people in need.
Learn more about Bush’s and “Bean Song” at bushbeans.com and follow Bush’s on Instagram, Twitter and Facebook for more exclusive content.