Author Archives: CL_Admin

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Unprecedented Empathy: Our Ultimate Silver Lining

This article, written by Carmichael Lynch Group Account Director Jennifer Corrigan, originally appeared in Muse by CLIO.    The past few months have been filled with uncertainty, urgency and an unprecedented use of the word “unprecedented.”   We spent the first few weeks making future plans one day away, then one week, and now cautiously […]

Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards

The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.    The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate […]

Dan Branovan Honored at 32 Under 32 Awards

Carmichael Lynch Senior Content Specialist Dan Branovan was named a 32 Under 32 winner at AdFed Minnesota’s annual competition.   This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.   During his time at Carmichael Lynch, Dan has helped produce […]

How Brands and Agencies are Avoiding ‘Covidiot’ Influencers

Carmichael Lynch Relate Vice President Jamie Tanker spoke with PRWeek about how the agency is adapting its influencer strategies in light of COVID-19. See the original article here.  PR agencies and their clients have an established checklist for evaluating influencers, searching for risk factors such as foul language, unpredictability and a mismatch on core values. […]

Spin-Free Crisis Communications

Jill Schmidt, executive vice president and corporate practice chair at Carmichael Lynch Relate, talked to Twin Cities Business about how to navigate crisis communications in honest, authentic ways. The article originally appeared in the April issue of Twin Cities Business magazine.   Boeing grounded its best-selling commercial plane, the 737 MAX, in March 2019 after Ethiopian […]

Carmichael Lynch Takes Home 53 Pins at The Show MN

Carmichael Lynch took home a 53 pins across nearly every category at AdFed’s The Show, a celebration of all the most innovative creative campaigns created by Minnesota marketing agencies.   The agency’s work for the Minnesota Twins won a Best in Show distinction in design. CL also won 28 golds, 19 silvers and six bronze […]

Carmichael Lynch Launches 2020 Subaru Outback Campaign

Subaru of America and Carmichael Lynch launched a campaign that includes a series of new spots centered around the launch of the 2020 Outback.   The spots give viewers an intimate look into the lives of three different Outback owners, highlighting the vehicles’ capability, safety and reliability.   In “Where the Heart Is,” a young […]

OpenTable Reminds Users to Make V-Day Reservations

Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky valentines know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data—data that comes in handy when you’re trying to score that perfect V-Day reservation.   This year, Carmichael Lynch put that data […]

Carmichael Lynch Relate Takes Home Top Prize at In2 Sabre Awards

Carmichael Lynch Relate won top awards for its work with OpenTable and Conoco at the 2020 Innovation SABRE awards in Chicago.   The agency won Best Use of Integrated Social Media for its work with OpenTable, and Best Use of Social Media or Analytics for Audience Insights for its #MyHeroConoco campaign for Conoco.   The […]

Carmichael Lynch Wins Two Media Innovation Awards

The Carmichael Lynch media team took home two awards for their work on Conoco and Subaru at AdFed’s Minnie Awards.   The annual competition celebrates the most innovative media campaigns created by Minnesota agencies.   The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including […]

Carmichael Lynch Featured in CommArts Typography and Design Annuals

Carmichael Lynch’s campaign for the Minnesota Twins 2019 season was honored with multiple Awards of Excellence by Communications Arts and featured in both 60th anniversary editions of the Typography and Design annuals. The juried competition celebrates the best use of typography and design as the primary visual element in advertising.   Communication Arts is the leading trade […]