Author Archives: CL_Admin

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Subaru Commits to Reforestation in New Spot

  Subaru and Carmichael Lynch launched a new commercial announcing a commitment to replant 500,000 new trees in areas recently devastated by California wildfires. In the new 60-second spot, devastating and dramatic footage of flames engulfing the West Coast shot by photojournalist Stuart Palley portray the chaos of the ecological catastrophe, and the associated dangers […]

Rethinking Media Relations Today

This article, written by Carmichael Lynch Relate Associate Director of Media Relations Régine Labossière, originally appeared in PR Week. Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again. PR practitioners need […]

Subaru Highlights ASPCA Partnership, Intros New Tagline

Carmichael Lynch and Subaru of America recently launched a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative.   The 30-second spot debuted on digital and cable TV and introduced the tagline, “Subaru: More Than a Car Company,” joining the signature “Love” tagline.   The commercial highlights Subaru’s years-long partnership with […]

Along with agencies in Minneapolis and around the country, and in partnership with The BrandLab, Carmichael Lynch is committed to change

On May 25th, George Floyd was murdered on the streets of Minneapolis. There is no moving past that day, only moving forward – committed to change by doing more and doing better to build a more diverse, equitable and inclusive agency, industry, and city.   It starts by sharing our data. #committochange     We […]

Pipelining Great Talent During Pandemic Times

By Grete Lavrenz, Carmichael Lynch Relate General Manager   How do we attract great new talent to the public relations industry during pandemic times and an economic downturn?   For those coming into the field, it’s forced a new kind of resilience. When many summer internships and jobs were put on hold because of changes […]

Carmichael Lynch Relate Wins Six Minnesota PRSA Classics Awards

Carmichael Lynch Relate brought home six awards for 2020 Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including media relations, integrated programs, internal communications, special events and more.   The Minnesota chapter of PRSA hosts the awards to […]

Carmichael Lynch Wins Two Gold Pencils at the One Show

Carmichael Lynch’s work for the Minnesota Twins’ 2019 season won two gold pencils, one bronze pencil and two awards of merits at the 2020 One Show Awards in categories including moving image/series, craft/art direction, typography and poster series.   The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, […]

How Agencies are Navigating Re-Entry for Clients and Employees

From Los Angeles to Miami, most U.S. cities are pushing ahead with reopening their economies, meaning businesses can begin to bring employees back to their offices, as long as local and state rules are followed. Yet even with the green light, many companies are being cautious with the daunting task of the return and a […]

Unprecedented Empathy: Our Ultimate Silver Lining

This article, written by Carmichael Lynch Group Account Director Jennifer Corrigan, originally appeared in Muse by CLIO.    The past few months have been filled with uncertainty, urgency and an unprecedented use of the word “unprecedented.”   We spent the first few weeks making future plans one day away, then one week, and now cautiously […]

Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards

The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.    The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate […]

Dan Branovan Honored at 32 Under 32 Awards

Carmichael Lynch Senior Content Specialist Dan Branovan was named a 32 Under 32 winner at AdFed Minnesota’s annual competition.   This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.   During his time at Carmichael Lynch, Dan has helped produce […]

How Brands and Agencies are Avoiding ‘Covidiot’ Influencers

Carmichael Lynch Relate Vice President Jamie Tanker spoke with PRWeek about how the agency is adapting its influencer strategies in light of COVID-19. See the original article here.  PR agencies and their clients have an established checklist for evaluating influencers, searching for risk factors such as foul language, unpredictability and a mismatch on core values. […]