Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Minnesota Twins
This Is How
We Baseball
Jack Link's
Station Domination
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
Evereve
Dress Like a Mom
News

Agency News

Xcel Energy Selects Carmichael Lynch As Agency of Record

Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.   Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle […]

Agency News

Ad Age Names Carmichael Lynch a 2019 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2019 Best Places to Work.   The annual ranking includes the top 50 marketing companies that are ahead of the pack when it comes to factors like benefits, inclusion and employee development.   Carmichael Lynch strives to build an inclusive culture that fosters collaboration. The agency […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

Agency News

Carmichael Lynch wins Jay Chiat Award for Phillips 66 Work

  Carmichael Lynch’s work for Phillips 66 won silver in the regional strategy category of the Jay Chiat Awards for Strategic Excellence October 9 in New York City. The Jay Chiat Awards celebrate the best strategic thinking and planning in advertising, media, and marketing around the world.   Phillips 66 owns three distinct regional gas […]

New Work

Subaru Launches Its Biggest Vehicle Ever with Integrated National Campaign

Carmichael Lynch and Subaru debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase Subaru’s latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety. The :30s and :60s format spots, directed by […]

Agency News

Carmichael Lynch wins 2018 Media Plan of the Year

Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, […]

Agency News

Marcus Fischer named 'Most Admired CEO' by MSP Biz Journal

This article was initially published in the Minneapolis/St. Paul Business Journal.   On a personal level, Marcus Fischer is known for his love of the Grateful Dead, his “off the charts” coffee consumption and for being the person one can always count on for a piece of gum. Professionally, Fischer is the Carmichael Lynch CEO working tirelessly to impact […]

Agency News

How Carmichael Lynch Gave the Surging Minnesota Twins a Fresh Pop-Art Feel

Muse by CLIO editor David Gianatasio talked with Carmichael Lynch Design Director Milton Un about the Minnesota Twins, sports and design recently.   In the piece, Milton discussed the evolution of the visual identity of the Minnesota Twins, a Carmichael Lynch client since 2016. The bold new campaign introduced a design system that injected youth, fun and modernity […]

New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.   To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]

Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.   Marty Senn, managing partner and chief creative […]

Agency News

Carmichael Lynch Named Top Workplace by Star Tribune

Carmichael Lynch has been named one of the Top 150 Workplaces in Minnesota by the Star Tribune for the tenth year in a row.   The Star Tribune Top Workplaces program recognizes the most progressive and inclusive companies in Minnesota. The rankings are based on employee surveys focused on the company’s effectiveness, alignment with its […]

Agency News

Julie Batliner Named in 2019 PRWeek Hall of Femme

Carmichael Lynch and Carmichael Lynch Relate President Julie Batliner was honored in PRWeek’s 2019 Hall of Femme, which recognizes 13 trailblazing women in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. This year, a portion of nomination fees were donated to Step Up, an organization that […]