Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Minnesota Twins
2019 Season
Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Jack Link's
Station Domination
Helzberg
Diamonds
The "Will You?" Ring
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
76
Jean and Gene's Awesome Adventure Road Trip:
Season 2
News

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

Agency News

Bush Brothers & Company Selects Carmichael Lynch as Lead Agency

Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.   “We selected Carmichael Lynch after a competitive RFP process […]

New Work

Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch

Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.   The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]

New Work

Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco

Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.   To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]

Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.   Marty Senn, managing partner and chief creative […]

Our Thinking

Unprecedented Empathy: Our Ultimate Silver Lining

This article, written by Carmichael Lynch Group Account Director Jennifer Corrigan, originally appeared in Muse by CLIO.    The past few months have been filled with uncertainty, urgency and an unprecedented use of the word “unprecedented.”   We spent the first few weeks making future plans one day away, then one week, and now cautiously […]

Agency News

Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards

The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.    The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate […]

Agency News

Dan Branovan Honored at 32 Under 32 Awards

Carmichael Lynch Senior Content Specialist Dan Branovan was named a 32 Under 32 winner at AdFed Minnesota’s annual competition.   This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.   During his time at Carmichael Lynch, Dan has helped produce […]

Our Thinking

How Brands and Agencies are Avoiding 'Covidiot' Influencers

Carmichael Lynch Relate Vice President Jamie Tanker spoke with PRWeek about how the agency is adapting its influencer strategies in light of COVID-19. See the original article here.  PR agencies and their clients have an established checklist for evaluating influencers, searching for risk factors such as foul language, unpredictability and a mismatch on core values. […]

Our Thinking

Spin-Free Crisis Communications

Jill Schmidt, executive vice president and corporate practice chair at Carmichael Lynch Relate, talked to Twin Cities Business about how to navigate crisis communications in honest, authentic ways. The article originally appeared in the April issue of Twin Cities Business magazine.   Boeing grounded its best-selling commercial plane, the 737 MAX, in March 2019 after Ethiopian […]