Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Bush's Beans
Bean Song
Phillips 66
Live to the Full Stories
Xcel Energy
Energy is Everything
Love. It's what makes a Subaru, a Subaru.
Jean & Gene’s Awesome Adventure Road Trip: Season 3
Amstel Light
In the Rough with
Phil Mickelson
Black Out The Vote
Bush's Beans
That Beautiful Bean Co.

Agency News

Carmichael Lynch Relate Wins Two Silver Anvil Awards

Carmichael Lynch Relate was honored for its work with FightCovid MN and Post Consumer Brands at the 2021 Public Relations Society of America (PRSA) Silver Anvil Awards, which was celebrated virtually on June 10.   Carmichael Lynch Relate won two Silver Anvils and three Awards of Excellence in the following categories:   Silver Anvils:   […]

New Work

Jean & Gene's Awesome Adventure Road Trip

Jean and Gene are back. The road is vast and there are still a great many stories to tell. And places to go. And Patagonia vests to buy.

Agency News

Twin Cities PR BIPOC Career Explorer Program Launches

Last fall, a cohort of Twin Cities communications agencies got together to talk about what additional actions we could take in addressing the racial inequities in our community and how we could work to change the make-up of the communications industry to better represent the world and the messages we put into it.   That […]

Agency News

Carmichael Lynch Wins Two Media Innovation Awards

Carmichael Lynch was honored for its work with Subaru and Red Baron at the 2021 AdFed Minnie Awards, which was announced during a virtual awards ceremony on Thursday.   The annual competition celebrates the most innovative media campaigns created by Minnesota agencies. Award submissions were judged by a panel of top media executive from across […]