Agency News

Xcel Energy Selects Carmichael Lynch As Agency of Record

Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.

 

Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle all media planning and buying, strategic planning and brand advertising.

 

“As a company, we’re looking to the future— from generating carbon-free energy, to developing new energy infrastructure to reimaging the customer journey – we aim to be a leader in energy innovation,” said Brett Carter, executive vice president and chief customer and innovation officer of Xcel Energy. “We have big ambitions, and Carmichael Lynch brought us the type of thinking that matched where we want to take our company – today and moving forward.”

 

Xcel Energy has set and achieved industry-leading carbon reduction goals for many years. The company recently announced its bold vision to deliver carbon-free electricity by 2050, and 80 percent less carbon by 2030.

 

“Xcel Energy has long been a leader in carbon-free andrenewable energy in the nation, being named the national leader in wind energy 12 of the last 13 years,” said Marcus Fischer, CEO of Carmichael Lynch. “Xcel Energy’s desire to create purposeful change in the energy space is inspiring, and we are proud to partner with them to tell their story and get people and businesses participating in the quest for clean and renewable energy.”

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