For our first work with Cargill-owned Truvia, we launched a brand-new product, Nectar. It’s a squeezable natural sweetener made from the stevia plant. To introduce it to the world, we came up with a paradigm-shattering new idea: We told people how to use it.
Use It Where You Use Honey
Use It Where You Use Honey is a design-based campaign. Utilizing brand colors green and white, we created a series of quirky how-to videos featuring dancing honey bears, electronic music, and all of the things you might put Nectar on — in lieu of honey.
With its dynamic animated style, the work is tailor-made for social spaces. We also built an interactive website that offers a deep dive into all things Nectar with recipes, nutritional info, and the occasional pink Ping-Pong paddle. Don’t ask why.