Phillips 66
Live to the Full

Client

Phillips 66

Campaign

Live to the Full

Live to the Full celebrates the everyday journeys of the road. Not the big, mythic road trips. But the unappreciated trips. To the little league game. Or just the store and back. Because the road isn't just a place for exploration it's where we live out our lives, in that space between full and empty.

Victory

Driver

The campaign launch lined up perfectly with the Phillips 66 2018 Big 12 basketball championship. So we took over the Sprint Center, with everything from a human-sized living logo, a camper transformed into a brand info delivery vehicle, and an interactive social campaign.

At big, fancy sporting events, the athletes usually get all the accolades. But in the spirit of the Live to the Full campaign, we wanted to shine a spotlight on the unsung heroes of the Kansas City basketball community. So we found three amazing humans doing amazing things and gave them the championship treatment, including everything from a full photo shoot, mini-documentaries and an on-court shoutout during the tournament.

View All Work
Conoco
Choose Go
Minnesota Twins
This Is How
We Baseball
Phillips 66
Live to the Full
Jack Link's
Runnin' With Sasquatch
U.S. Bank
The Power of Possible
Design
Pulled from the Walls
Subaru
#MeetAnOwner
76
Jean and Gene's Awesome Adventure Road Trip
The Great Northern
A Proud Winter Tradition in Minnesota
Jack Link's
Station Domination
Subaru
#MakeADogsDay
Truvia Nectar
Use It Where
You Use Honey
U.S. Bank
#TalkShop