For a Matador man, there is no room for idleness. His livelihood – his very being – depends on a job well done. There is no hiding behind excuses or sleight of hand. His is a world of power tools, snaking drains, lunches eaten while sitting on drywall buckets, classic rock, and long, hard stares. And there in the glove box of his beloved pickup truck is a bag Matador Jerky, an easy-eating jerky that fills his man tank.
We built an interactive animated website that served up our product in a language and style our audience would appreciate. In it, Matador Jerky is featured as a tool like any other in the tool belt. It’s there to help a man stave off fatigue, complacency, and, above all, to get the job done. The site also included nutritional information, assorted wisdom, a storefront, and a schedule from the Professional Bull Rider’s association. Because Matador men, they like stuff like that.