Subaru
#MakeADogsDay

Client

Subaru

Campaign

#MakeADogsDay

Dogs make the world a better place. And Subaru never stops looking for ways to make the world a better place for them. With that in mind, we launched the Make a Dog’s Day Initiative — a national movement that not only encouraged dog lovers everywhere to invent and share new ways to “make a dog’s day,” but also helped us raise awareness for the ultimate way to make a dog’s day — shelter adoption.

Make a Dog's Day

Using Subaru social channels, we invited dog lovers everywhere to create and share original videos and content showing the best new ways they were making their dog’s day. Thousands of videos and photos poured in. In fact, we may have even received the world’s first documented footage of an 8-handed dog belly rub.

As #MakeADogsDay began trending, our national media partners leapt at the chance to take our message even further out into the world. From pet adoption events on the “Today” show plaza to original content from BuzzFeed and BarkBox, they were able to quickly engage millions of dog lovers and generate even more new interest in animal shelter visits.

What better way to make a dog’s day than to nominate them for the Subaru Pet Hall of Fame? We created the Pet Hall of Fame to capitalize on the success of our long-running Dog Tested campaign and to create even deeper connections with pet lovers in the digital space. Nearly 40,000 dogs were nominated, and more than 7,000 dogs were proudly displayed.

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