Jack Link’s wanted to attract a more health-conscious audience. And in a world where things like the Paleo diet, five-toe shoes and muscle confusion exist, it’s not hard to imagine a fitness program based on the physical powers of a gigantic woodland man-beast. With the help of professional sports athletes like Clay Matthews, Odell Beckham Jr. and Karl-Anthony Towns, Workin’ Out With Sasquatch helped people see protein-packed Jack Link’s Jerky as a viable workout fuel.
What’s in KAT’s bag?
A Workin’ Out with Sasquatch workout is not unlike Orange Theory, but with more beavers.
To kick off the campaign, Sasquatch appeared in ESPN The Magazine’s Body Issue, among all the other naked athletes.