Jack Link's
Runnin' With Sasquatch

Client

Jack Link's

Campaign

Runnin' With Sasquatch

In life, there are two types of people. Those who run with Sasquatch. And those who run from Sasquatch. Which are you? That’s the philosophical conundrum we posed to position Jack Link’s Jerky as the protein snack to fuel active lifestyles. This integrated campaign included out-of-home, experiential activations, social media and a Super Bowl spot. In case you were still wondering: It’s always better to run with Sasquatch.

Runnin’ with Sasquatch Extended Version

Glamping

Falconry

Mountain Biking

Hiking

We surrounded the campaign with social, digital and nontraditional, which included giving Stefon Diggs, wide receiver of the Minnesota Vikings and owner of the catch known as “the Minneapolis Miracle,” a pair of his very own Runnin’ with Sasquatch cleats.

We created wild Sasquatch sightings and even got the Minneapolis mayor in on the act as he ran and zip-lined with our spokes-beast.

View All Work
Conoco
Choose Go
Minnesota Twins
This Is How
We Baseball
Jack Link's
Runnin' With Sasquatch
U.S. Bank
The Power of Possible
Design
Pulled from the Walls
Subaru
#MeetAnOwner
76
Jean and Gene's Awesome Adventure Road Trip
The Great Northern
A Proud Winter Tradition in Minnesota
Jack Link's
Station Domination
Subaru
#MakeADogsDay
Truvia Nectar
Use It Where
You Use Honey
U.S. Bank
#TalkShop
Jack Link's
Workin' Out With Sasquatch