There’s a thing going on in culture right now – a very West Coast thing. People romanticizing life on the road via Instagram and the like. But Gene and Jean didn’t just dream about it. They made a late-night impulse purchase and turned their normal life into #VanLife. This is their story, fueled by 76.
Jean and Gene's Awesome Adventure Road Trip Trailer
The campaign was inspired by and made for social media, so this is where we encouraged others to take an adventure and find their own inner Jean (or Gene).
We created all manner of swag inspired by the bumper stickers, patches and random art one might encounter road tripping up Highway 1.