New Work

U.S. Bank Launches Campaign to Highlight Innovative Loan Process

There are moments when we realize our current living situation simply doesn’t fit our life anymore. U.S. Bank offers a mortgage process that helps you find a home that does. Because when the mortgage process fits your life, it gives you more time to focus on finding the home that does, too. 

U.S. Bank has launched an integrated digital campaign to highlight the innovative mortgage process through two of 15- and 6-second pre-roll videos and social media content. The spots include:

  • Great Dane: A couple and their Great Dane realize it’s time to grow and graduate from studio apartment living to their own spacious home where everyone gets a spot to relax.
  •  Neighbor: A woman realizes she’s outgrown the days of a crowded, loud rental complex and moves to her own quiet home with a tranquil space just for her. 

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