Client

Subaru

The Campaign

The Subaru Zero-Landfill Initiative

As the first automotive manufacturer in U.S. history to become zero landfill, Subaru has been approached by over 800 companies to help them become zero landfill, too. So when the National Park Service asked them to sponsor the year-long National Park centennial celebration, we encouraged Subaru to use this opportunity to do something of lasting historical importance for the parks – do what they’ve done for hundreds of others and help make the entire National Park System zero landfill.

Subaru Loves the Earth

Created to highlight Subaru’s long environmental history, as well as house their ongoing documentary series detailing our landmark National Parks zero-landfill project, we developed subaru.com/environment — an award-winning multimedia and interactive timeline in a form we felt perfectly reflected its subject matter: the rings of a tree.

"National Park Adventure" Film

To promote and honor the centennial of the National Parks, President Obama and Secretary of the Interior Sally Jewell authorized the creation of an IMAX film showcasing these beautiful and irreplaceable places. As a partner in the film, we were afforded the opportunity to speak directly to the viewers about our Zero-Landfill Initiative and inspire them to help us reach the landmark goal of ending garbage in the parks forever.

Change Begins in the Classroom

Along with our boots-on-the-ground efforts in the parks themselves, another cornerstone of our plan to raise awareness of the problem and change behaviors was talking with our most receptive and energetic audience: kids. Partnering with Google and National Geographic, we helped create a curriculum teachers could implement in the classroom to teach sustainability and environmental responsibility, and their value to these places we all cherish.

Change How People Shop, Change the World.

Imagine you were searching for a tent on Amazon. Now imagine that, with the click of a button, you could filter all the tents available so you saw only those that were made in the most environmentally friendly way, that had the least amount of packaging, and lasted the longest time — in short, those best for the planet, as well as for you.

Now imagine you could do that with literally thousands of products.

Well, that’s exactly what we did, and we partnered with Amazon to make it happen.

The Future

As of March 2016, experts from Subaru, the National Park Service, and the National Parks Conservation Association have completed their visits to the three pilot parks, conducted a thorough waste audit to see what the garbage is and where it comes from, and are beginning to implement the plan to get rid of it. After ironing out any problems, identifying new solutions, and corralling partners to help fund the specific needs of each park, the plan is to roll out the Zero-Landfill Initiative to the rest of the 400+ National Parks — and continue making what last year was just an idea into an incredible garbage-free reality.

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