Jack Link’s Protein Snacks has unveiled a new integrated marketing campaign, “Runnin’ With Sasquatch,” that celebrates the idea that humankind consists of two types – those who run with Sasquatch, and those that run from Sasquatch. The campaign brings the brand’s iconic mythical man-beast back into the wild with four new spots that will begin airing on TV, online and on social, including:
- Glamping: Introduces those people in life who embrace nature like the human equivalent of a bear hug and those who glamp – and leaves viewers to decide which one eats Jack Link’s.
- Hiking: Celebrates the hiker a Jack Link’s fan strives to be, compared to the other type of hiker, who spends more time at the outdoor equipment store than training for the climb. Watch the spot to find out which one survives.
- Falconry: Showcases the type of person who has the ability to easily command birds of prey and enjoys the convenience of Jack Link’s portable protein to increase her odds of running with Sasquatch.
- Mountain Biking: Informs those who bike with Sasquatch that they need a Jack Link’s Steak Strip, and shows those who bike from Sasquatch just need a miracle.
The four new campaign videos will air nationally on broadcast networks such as ESPN, FX, FXX and the Discovery Channel. Efforts also include paid digital and social media, shopper marketing and public relations support. The campaign kicked off earlier in February with a 60-second television spot that debuted in Jack Link’s home media market of Minneapolis–St. Paul during the third quarter of the Big Game.