Carmichael Lynch wins Media Plan of the Year for Subaru Crosstrek Amazon Infiltration
Carmichael Lynch took home Adweek’s Media Plan of the Year award for “Best Use of Native Advertising in Campaign Spending $500k-$1M” for the Subaru Crosstrek launch partnership – Amazon Infiltration. The agency partnered with Amazon to mimic their well-known “You May Also Like” content which featured Crosstreks when people searched for adventure gear like frostbite kits, flair guns, gator repellent and bear traps. Carmichael Lynch has been awarded a Media Plan of the Year four out of the past five years.
Read the Adweek coverage here.